Privacy Policy
Introduction
This document sets out the privacy policy of Ayu Australia Pty Ltd ABN 72 645 604 557 (referred to in this privacy policy as 'we', 'us', or 'our'). For the purposes of applicable data protection law, including the General Data Protection Regulation (EU) 2016/679 (the "GDPR") and the UK Data Protection Act 2018, your data will be controlled by us.
This privacy policy applies whenever we collect your personal information and/or personal data. This includes between you, the visitor to this website (whether directly as our customer or as personnel of our customer), and us, the owner and provider of this website, and also where we are directed by a third party to process your personal data.
We take our privacy obligations seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal data. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.
2. Types of Personal Information We Collect
The personal data we collect may include the following: name; mailing or street address; email address; social media information; telephone number and other contact details; age; date of birth; occupation; liquor licence details; credit card or other payment information; information about your business or personal circumstances; wine tasting notes and preferences, favourite wineries and restaurants; information in connection with client surveys, questionnaires and promotions; device identity and type, IP address, geo-location information, page view statistics, advertising data and standard web log information; information about third parties; and any other information provided by you to us via this website or in the course of us providing services to you.
How We Collect Personal Information
We endeavour to ensure that information we collect is complete, accurate, accessible and not subject to unauthorised access.
We may collect personal data either directly from you, or from third parties, including where you: contact us through our website; sign up to our platform with an account; use our platform; communicate with us via email, telephone, SMS, or social applications such as LinkedIn or Facebook; engage us to perform services; interact with our website, social applications, services, content and advertising; or invest in our business or enquire as to a potential purchase in our business.
We may also collect personal data when you use or access our website or social media pages through web analytics tools, cookies, or other similar tracking technologies. For more information, please see our Cookie Policy.
Use of Your Personal Information
We collect and use personal data for the following purposes: to provide services or information to you, including our platform; for record keeping and administrative purposes; to comply with our legal obligations, resolve disputes or enforce our agreements with third parties; where we have your consent, to send you marketing and promotional messages and other information that may be of interest to you — you can opt-out at any time using the unsubscribe link in any communication; and for our legitimate interests including to develop and carry out marketing activities, improve and optimise our service offering and customer experience, send you administrative messages and updates, consider applications of employment, and deliver our services.
Sharing Your Data
We may share your personal data in the following circumstances: where there is a change of control in our business or a sale or transfer of business assets, we reserve the right to transfer user databases and associated personal data to a potential purchaser under an agreement to maintain confidentiality; with credit-checking agencies for credit control reasons; where required by law or regulation; and with service providers and affiliated third parties to enable us to provide our services to you, including professional advisers such as accountants, disaster recovery service providers, or auditors.
Security
We take reasonable steps to ensure your personal data is secure and protected from misuse or unauthorised access. Our information technology systems are password protected, and we use a range of administrative and technical measures to protect these systems. However, we cannot guarantee the security of your personal data.
Links
Our website may contain links to other websites. Those links are provided for convenience and may not remain current or be maintained. We are not responsible for the privacy practices of those linked websites and we suggest you review the privacy policies of those websites before using them.
Your Rights
You have the following rights with respect to our use of your personal data:
• Access — You have the right to obtain access to your information and check that we're using it in accordance with data protection law.
• Be informed — You have the right to clear, transparent and easily understandable information about how we use your information and your rights.
• Rectification — We aim to keep your personal data accurate, current, and complete. Please contact us if any of your personal data changes or is inaccurate.
• Objecting — You have the right to object to processing of your personal data in certain circumstances, including for direct marketing.
• Restricting — You have the right to block or suppress further use of your information.
• Erasure — You have the right to ask us to erase your personal data when it is no longer necessary for the purposes for which it was collected.
• Portability — You have the right to request that some of your personal data is provided to you, or to another data controller, in a commonly used, machine-readable format.
• Complaints — If you believe your data protection rights may have been breached, you have the right to lodge a complaint with the applicable supervisory authority. In the UK, this is the Information Commissioner's Office.
• Withdraw consent — You have the right to withdraw your consent at any time, including your right to withdraw consent to us using your personal data for marketing purposes.
You may exercise any of the above rights at any time by contacting us at the email address provided below.
How Long We Keep Data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We will securely destroy your personal data in accordance with applicable laws and regulations. For further information about our specific retention periods, please contact us.
10. Transfers Outside the European Economic Area (EEA)
To provide our services, we may transfer personal data to countries outside of the UK or EEA which do not provide the same level of data protection as the country in which you reside. When we do this, we will put in place appropriate safeguards to protect your personal data, which may include standard contractual clauses. For more information, please contact us.
11. Contact Us
For further information about our privacy policy or practices, to access or correct your personal data, or to make a complaint, please contact us:
Email: hello@ayuwine.com
We may change this privacy policy from time to time by posting an updated copy on our website. Where we make any significant changes, we will endeavour to notify you by email.
Last Updated: March 7 2026
Start for free, today
Consumers, partners, employees and vendors expect convenient, fast agreement experiences.