Honest pricing.
No surprises.
No hidden fees.

Transparent Pricing.
No added fees.

Every venue and producer is at a different stage. Start for free and move up when it makes sense for your business.

Ayu Starter

Free

$0

per month

Ayu Starter features:

Up to 25 wines in your wine card

Invite guests to tasting events

Showcase your collection to top Australian restaurants

Receive purchase requests and manage deliveries in one place

Manage and keep your wine stock up to date

Ayu Small / Medium Plan

For small teams

From $49

per month

Ayu Small / Medium Hub features:

*Small* — Up to 20 wines · $49/mo

*Medium* — Up to 100 wines · $99/mo

*Large* — Up to 250 wines · $249/mo

Invite guests to tasting events

Showcase your collection to top Australian restaurants

Receive purchase requests and manage deliveries in one place

Manage and keep your wine stock up to date

Full COGS and GP tracking

AI PO & invoice matching

Smart reordering on PAR

Ayu Enterprise

For big teams

Price on Request

Ayu Enterprise features:

250+ wines in your wine card

Multi-site parent and child account structures

Advanced PO management and invoice reconciliation

Dedicated account management

Custom trading terms and preferred pricing

Bespoke wine list consulting

Wine event planning and management

Priority onboarding and support

Trusted by leading Australian venues and boutique wine producers.

⁠Trusted by leading Australian venues and boutique wine producers

Here's why venues and producers choose Ayu

Here's why venues and producers choose Ayu

Venues

Your wine program, properly supported

Venues using Ayu cut ordering time from hours to minutes and get full COGS visibility from day one. The first month usually pays for itself.

For Producers

A direct line to the venues that deserve your wine

Ayu gives producers a genuine channel to connect with hospitality, manage trading terms, and get real visibility into how your wine is moving.

Invoice oversight

Track and reconcile every invoice against your POs with ease. Nothing falls through the cracks.

Ordering efficiency

Streamlined wholesale ordering with producer pricing and discounts locked in from day one.

Data-driven decisions

Monitor performance and buying patterns to optimise your entire wine program.

FAQ's

What's included in each plan?

How does pricing work?

Do you offer a free trial?

Can I switch plans anytime?

What kind of support do you provide?

"We're looking at savings in the thousands, not just in direct costs but in time and efficiency too."

Shun Eto

Head of Wine @ Shangri-La Sydney